Tina Williams serves as Toronto Pearson’s Business Development Lead, instrumental in building Strategic Partnerships & Brand Experiences for the airport. A charismatic leader with over 20 years of experience structuring and managing strategic brand partnerships for Canada’s largest premier properties, she has a keen multi-dimensional understanding of partnerships from the brand, consumer, and property perspectives.
Tina’s passion and core competencies include partnership strategy development, partnership sales and complex contract negotiation. She brings a distinct perspective for the ultimate customer experience with A-list partners and brands to create memorable relationships through innovative and insight driven opportunities that deliver strong return on investment targets and goals for all involved.
Her background in contract negotiation, alternative dispute resolution and Second City improv training are invaluable assets giving her a unique vantage point to develop creative approaches to marketing problems and creative solutions to meet the needs for all parties.
When she is not dreaming about partnerships, she enjoys travel, good food and anything to do with being on a lake or an ocean.